Detailed Example with Annotations
Complete Example: Rhetorical Analysis of a Speech
Essay Details
Title: "Establishing Ethos in Martin Luther King Jr.'s 'Letter from Birmingham Jail'"
Assignment: Analyze rhetorical strategies in a persuasive text
Grade Achieved: A (97/100)
Academic Level: College Sophomore Composition
Word Count: 1,018 words
Professor Comments: "Excellent rhetorical analysis. Sophisticated understanding of how King constructs credibility. Strong evidence integration."
Complete Essay with Annotations
[ANNOTATION: Hook establishes rhetorical situation and stakes]
When Martin Luther King Jr. penned his "Letter from Birmingham Jail" in April 1963, he faced a credibility problem: eight white clergymen had publicly called his civil rights demonstrations "unwise and untimely," questioning his judgment and leadership. King's response had to establish his authority to speak on racial justice while maintaining the moral high ground necessary for his civil rights message.
[ANNOTATION: Context explains the rhetorical challenge]
The letter responds to "A Call for Unity," a statement by Alabama clergymen arguing that racial issues should be pursued through courts rather than protests. King wrote from his jail cell, addressing fellow religious leaders who should have been natural allies but instead criticized his methods.
[ANNOTATION: Thesis makes a specific claim about rhetorical strategy and its effectiveness]
Through strategic use of ethos, the rhetorical appeal establishing speaker credibility, King transforms his vulnerability as a jailed protester into moral authority, positioning himself as more faithful to Christian principles than the clergymen who criticize him. He accomplishes this through three interconnected strategies: establishing shared identity as "fellow clergymen," demonstrating superior religious and philosophical knowledge, and showing that his actions align with the highest moral principles these clergymen claim to value.
ANNOTATION: First body paragraph examines opening strategy]
King's opening immediately establishes common ground with his audience, creating a foundation for credibility through shared professional identity.
[ANNOTATION: Evidence showing deliberate framing]
King begins by addressing "My Dear Fellow Clergymen," a salutation he repeats throughout the letter.
[ANNOTATION: Analysis explains the rhetorical effect of this choice]
By calling his critics "fellow clergymen" rather than opponents or critics, King frames the disagreement as an internal professional debate among colleagues rather than a conflict between opposing sides. The word "fellow" emphasizes equality and shared calling, refusing to cede moral high ground despite being the one sitting in jail. This opening prevents readers from dismissing him as an outside agitator, the very charge the clergymen leveled, and instead positions him as an insider with equal claim to religious authority.
[ANNOTATION: Second evidence showing pattern]
He continues this strategy throughout:
"I am here, along with several members of my staff, because I have organizational ties here," and "I have the honor of serving as president of the Southern Christian Leadership Conference."
[ANNOTATION: Analysis of organizational credentials]
King establishes institutional credibility by referencing his role leading a Christian organization, not a secular protest group. The word "honor" attached to "serving" reminds readers that his position represents recognition by other Christian leaders, not self-appointment. By mentioning "organizational ties," he refutes the "outside agitator" claim while simultaneously showing he leads a structured movement, not a chaotic mob. These credentials matter because they demonstrate other Christians—including clergy—trust his judgment and leadership.
[ANNOTATION: Second body paragraph shifts to intellectual authority]
Beyond professional credentials, King demonstrates a superior command of philosophical and religious tradition, establishing an intellectual ethos that surpasses his critics.
[ANNOTATION: Evidence showing range of references]
King cites Socrates, St. Augustine, St. Thomas Aquinas, Martin Buber, and Paul Tillich within a few paragraphs, weaving their ideas into his argument about just versus unjust laws.
[ANNOTATION: Analysis explaining the strategic purpose of scholarly references]
This intellectual breadth serves multiple rhetorical purposes. First, it demonstrates King's education and sophisticated thinking; he's not a simple protester but a learned scholar. Second, it shows his positions derive from established philosophical tradition, not improvised emotion. Third, it subtly shames his critics: King, sitting in jail, displays deeper engagement with moral philosophy than the comfortable clergymen who criticize him. The range itself matters—he moves from ancient Athens (Socrates) through medieval Christianity (Augustine, Aquinas) to modern existentialism (Buber, Tillich), showing comprehensive rather than selective knowledge.
[ANNOTATION: Evidence showing biblical authority]
King references biblical figures extensively: "Just as the prophets of the eighth century B.C. left their villages and carried their 'thus saith the Lord' far beyond the boundaries of their home towns," and "I am in Birmingham because injustice is here. Just as the Apostle Paul left his village of Tarsus."
[ANNOTATION: Analysis of religious authority establishment]
By comparing himself to Old Testament prophets and Paul the Apostle, King claims the highest possible religious authority. These aren't controversial figures; they're central to Christian tradition that the clergymen must respect. The comparison argues: if prophets and Paul traveled beyond their homes to confront injustice, how can you criticize me for doing likewise? This moves King from questioned activist to prophet-in-the-tradition-of-Paul, dramatically elevating his moral authority while implicitly lowering his critics to the position of those who questioned biblical prophets.
[ANNOTATION: Third body paragraph examines moral authority through action]
Most powerfully, King establishes ethos by demonstrating his willingness to suffer for his principles, an authority his critics cannot match.

[ANNOTATION: Evidence highlighting physical sacrifice]
King writes from jail, a fact he emphasizes: "I am in Birmingham because injustice is here," and later, "I submit that an individual who breaks a law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law."
[ANNOTATION: Analysis of embodied credibility]
His imprisonment becomes a rhetorical asset rather than a liability. By accepting jail time for his convictions, King demonstrates he practices what he preaches, unlike critics who advocate patience from positions of comfort.
The phrase "willingly accepts the penalty" is crucial: he's not dodging consequences but embracing them, showing his commitment exceeds what mere words require. This creates a powerful ethos: anyone can criticize safely; King risks his freedom.
[ANNOTATION: Comparison to critics establishing moral superiority]
The implicit comparison devastates his critics:
They write from comfort, safety, and freedom. He writes from jail. They advise patience. He suffers immediate consequences. They preserve order. He sacrifices for justice.
[ANNOTATION: Evidence showing this contrast made explicit]
King makes this comparison directly:
"I guess it is easy for those who have never felt the stinging darts of segregation to say, 'Wait.'" The word "easy" contrasts comfort with suffering, making the clergymen's position seem cowardly by comparison.
[ANNOTATION: Conclusion synthesizes the three strategies]
King's masterful establishment of ethos transforms his vulnerable position into commanding moral authority. By claiming shared clerical identity, he prevents dismissal as an outside agitator. By demonstrating superior philosophical and biblical knowledge, he establishes intellectual authority exceeding his critics. By suffering for his principles, he creates embodied credibility that they cannot match.
[ANNOTATION: Addresses the effectiveness of combined strategies]
These three strategies work together powerfully. Shared identity provides a foundation, intellectual authority adds respect, and willing suffering creates moral credibility that overwhelms opposition. His critics cannot dismiss him as an uneducated troublemaker, cannot out-quote him on moral philosophy, and cannot claim greater Christian commitment when he sits in jail for his beliefs while they write from safety.
[ANNOTATION: Broader significance about rhetoric and social change]
King's letter demonstrates that effective rhetoric requires establishing multiple forms of credibility simultaneously. Logical arguments fail without ethos, establishing why audiences should trust the speaker. King doesn't just argue for civil rights; he proves he's qualified to lead that argument through professional credentials, intellectual sophistication, and moral courage exceeding his critics.
[ANNOTATION: Strong final thought connecting to historical impact]
The letter's enduring power stems from this credibility. King doesn't merely defend his Birmingham campaign; he establishes himself as a moral authority on racial justice, a position his critics can never reclaim once he's defined the terms.
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Place Your Order NowImportant Note: These examples show principles and techniques to emulate. Never copy content, arguments, or specific phrasings from these essays. Use them to understand how analytical writing works, then apply those principles to your own original analysis.
Other Examples without Annotations
Example #1: Film Analysis of Cinematography
Topic: Visual Storytelling in Parasite
Thesis: Bong Joon-ho uses vertical framing and spatial composition to literalize class hierarchy, making physical elevation synonymous with social superiority throughout Parasite.
Body Paragraph Excerpt:
The film's obsession with stairs manifests in nearly every scene transition. The Kim family's semi-basement apartment requires descending several steps from street level; they quite literally exist below society. When they travel to the Parks' home, the camera tracks their ascent up multiple staircases, each climb representing the social elevation they haven't earned. Bong positions the camera at low angles when shooting the Parks' home, emphasizing its towering presence, while the Kims' apartment is shot from eye-level or above, creating a claustrophobic, sunken feeling.
The most striking spatial metaphor occurs during the rainstorm: water floods downward through the city, devastating those at lower elevations while the Parks remain dry in their hilltop home. The Kims wade through sewage-filled streets, eventually sleeping in a gymnasium with hundreds of other displaced poor, horizontal sprawl replacing their usual vertical containment. This temporary elimination of hierarchy (everyone on the same level) proves short-lived; the next morning, they return to their flooded apartment, even lower than before.
What Makes This Example Work
- Visual Evidence: Describes specific shots, angles, and compositions rather than plot summary
- Thematic Connection: Links cinematography choices directly to class commentary
- Pattern Recognition: Identifies recurring motif (verticality) and traces its evolution
- Directorial Intent: Analyzes deliberate artistic decisions, not accidents
Example #2: Critical Analytical Essay on Historical Documents
Topic: The Declaration of Sentiments (1848)
Thesis: Elizabeth Cady Stanton's deliberate mimicry of the Declaration of Independence's structure exposes American hypocrisy by using the founding document's own logic to indict gender inequality.
Body Paragraph Excerpt:
Stanton's opening, "We hold these truths to be self-evident; that all men and women are created equal, makes her rhetorical strategy immediately clear. By adding "and women" to Jefferson's famous line, she performs textual subversion: the original phrasing supposedly meant all humans, yet required her amendment, proving it never did. This insertion functions as both a correction and an accusation.
The parallel structure continues with a list of grievances mimicking Jefferson's complaints against King George III: "He has never permitted her to exercise her inalienable right to the elective franchise" echoes "He has dissolved Representative Houses repeatedly." The pronoun shift matters, Jefferson's "He" meant the King; Stanton's "He" means all men, making every American man complicit in tyranny the Revolution supposedly ended. This rhetorical move proves devastating: if denying votes justified revolution against Britain, how do American men justify denying them to women? Stanton traps her opposition in their own founding logic.
What Makes This Example Work
- Intertextual Analysis: Examines how one text references another for rhetorical effect
- Structural Comparison: Identifies parallel construction and explains its significance
- Historical Context: Understands the 1848 audience's relationship to the founding documents
- Pronoun Precision: Notices small word choices that carry large meanings
Example #3: Advertising Analysis
Topic: Nike's "Dream Crazy" Campaign
Thesis: Nike's Colin Kaepernick advertisement weaponizes controversy itself as a branding strategy, calculating that alienating some consumers will intensify loyalty among its core demographic.
Body Paragraph Excerpt:
The ad's copy, "Believe in something. Even if it means sacrificing everything," overlaid on Kaepernick's face, crystallizes Nike's risk-taking brand identity. The phrase operates on multiple levels: it references Kaepernick's career sacrifice for protesting police brutality, aligns Nike with social justice movements, and positions the brand as principled rather than profit-driven (despite being exactly that).
Nike's calculation proved sophisticated: they predicted boycott outrage from conservative consumers but understood their primary market, young, urban, diverse, would perceive the stance as authentic. The campaign generated $6 billion in brand value according to Apex Marketing, not despite the controversy but because of it. Burned shoes and angry tweets provided free publicity while reinforcing Nike's "rebel" mythology. The company essentially crowdsourced its marketing through outrage, letting opponents amplify their message. Kaepernick's casting proves especially strategic; his activism predated this ad, providing legitimacy, while his unemployment made Nike appear brave for association.
What Makes This Example Work
- Multi-Level Analysis: Examines text, subtext, and business strategy simultaneously
- Audience Segmentation: Understands that different consumer groups react differently
- Evidence Variety: Combines textual analysis with market data
- Motive Questioning: Looks beyond surface message to corporate interests
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Strong analytical essay examples share common traits:
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Study these patterns, adapt them to your topic, and focus on developing original insights rather than imitating content. Analysis improves with practice; each essay you write sharpens your ability to see deeper significance in texts, images, and ideas. Whether you're tackling a critical analytical essay or a standard literary analysis, these examples provide the roadmap for success.
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